Tommy Hilfiger and Safilo Announce Global Eyewear Partnership with the U.S. SailGP Team
As the SailGP 2024-25 season takes off, the partnership is a game-changing fusion of sport and style.
Published 03/12/2025
AMSTERDAM, THE NETHERLANDS (MARCH 12, 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], and Safilo, worldwide leader in the premium eyewear segment, announces a multi-year partnership with the United States SailGP Team as Official Eyewear Partner. Bringing a fresh wave of energy to the partnership, the release includes sunglasses and frames from theTOMMY HILFIGER Eyewear Spring Summer 2025 collection blendingthe brand’s “Prep Made Modern” style with the spirit of the open seas.
SailGP is sailing like never before — a high-adrenaline competition that brings world-class athletes from rival national teams to legendary locations, from Auckland to Saint-Tropez and New York. Designed to be worn waterside by U.S. SailGP Team CEO Mike Buckley and his crew, the collection will also be seen on fans around the world as they enjoy the most exciting race on water.
Furthering TOMMY HILFIGER’s legacy of breaking conventions by merging fashion and sport, the partnership with the U.S.SailGP Team launched globally in November 2024. As the sport rapidly grows in popularity, Tommy Hilfiger and the U.S.SailGP Team will continue to partner in pushing the boundaries of performance, design and culture during the 2025 Rolex SailGP Championship and beyond.
Designed, manufactured and distributed by Safilo Group, under license from Tommy Hilfiger, the Spring Summer 2025 TOMMY HILFIGER Eyewear Collection will be available on tommy.com, in TOMMY HILFIGER stores, and in selected eyewear stores worldwide from February 2025.
PREPPY SUNGLASSES AND OPTICAL FRAMES
StyleTH 2200/S: Men’s sporty square sunglasses crafted from bio-based polyamide, incorporating renewable resources like castor oil seeds. The design is customized with the distinctive 40% bio-based rubber polo piqué texture on the temples and finished with the iconic TOMMY HILFIGER flag logo. This style, also suitable for ophthalmic lenses, is available in blue with blue lenses, black/blue with blue high-contrast lenses, gray with gray lenses, blue/red with gray lenses, and black with gray polarized lenses.
StyleTH 2201/S: Men’s sporty rectangular sunglasses made with bio-based polyamide, incorporating renewable resources like castor oil seeds. The design features the distinctive 40% bio-based rubber polo piqué texture on the temples, accented by the iconic TOMMY HILFIGER flag logo. Suitable for ophthalmic lenses, this style is available in gray with blue lenses, burgundy with gray lenses, black/gray with silver lenses, gray/blue with blue lenses, blue/red with gray lenses, and black with gray polarized lenses.
StyleTH 2202/S: Men’s sporty, rounded sunglasses crafted from bio-based polyamide, incorporating renewable resources like castor oil seeds. The design features the distinctive 40% bio-based rubber polo piqué texture on the temples, finished with the iconic TOMMY HILFIGER flag logo. Suitable for ophthalmic lenses, this style is available in gray with green lenses, black/gray with red multilayer lenses, blue/gray with gray lenses, gray/blue with blue lenses, blue/red with gray lenses, and black with gray polarized lenses.
StyleTH 1556/N/S: Men’s bold, squared, sporty sunglasses made with bio-based polyamide and bio-rubber, incorporating renewable resources like castor oil seeds. The design is branded with the iconic TOMMY HILFIGER flag metal logo, prominently featured on the temples. Suitable for ophthalmic lenses, this style is available in black/blue with silver lenses, matte blue with gray lenses, matte red with gray lenses, black/gray with gray lenses, and matte white with gray lenses.
StyleTH 2204: Men’s sporty rectangular optical frame in stainless steel with temples made from 40% bio-based polyamide incorporating renewable resources like castor oil seeds. The design features the distinctive polo piqué texture on the temples, finished with the iconic TOMMY HILFIGER flag logo. This style is available in black/blue and blue/red.
StyleTH 2198: Men’s sporty rectangular optical frame crafted from acetate, featuring lightweight and flexible carbon fiber temples with rubber end-tips. The frame is branded with the iconic TOMMY HILFIGER flag logo and offers exceptional comfort with integrated flex hinges for added flexibility and soft silicone nose pads. This style is available in black/red, blue gray/green, and black.
Friends of the brand are invited to join the community and conversation on social media using #EyeLoveTommy, #TommyHilfiger, @TommyHilfiger, @SailGPUSA and #SailGP.
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