U.S. SailGP Team Announces FanCapital Partnership
U.S. SailGP Team and FanCapital Ink Partnership to Enhance The Fan Experience
Published 12/5/2024
NEW YORK, Dec. 5, 2024 – The United States SailGP Team and FanCapital announced today a joint partnership to significantly reshape and improve the team’s fan experience, creating innovative opportunities for engagement digitally and on a global-scale.
The U.S. SailGP Team competes in the Rolex SailGP Championship, representing the pinnacle of speed, strategy, and teamwork, capturing fans worldwide as they race cutting-edge F50 catamarans at top speeds.
With over 75 years of combined sports industry expertise, FanCapital empowers world-class athletes, teams, and leagues to deepen fan connections, expand audiences, and unlock new revenue opportunities.Through their fan identity strategy, the team empowers fans with a bespoke digital collectible linked to their registered account. Through tailored digital properties and strategic brand partnerships, FanCapital is thrilled to partner with the US SailGP Team, driving incremental growth within a cutting-edge digital ecosystem.
“We are excited to partner with FanCapital and bring fans closer to our team and sport,” said Mike Buckley, 2x World Champion Sailor, U.S. SailGP Team CEO, and Co-Owner. “Aidan and his team have built an impressive fan engagement platform within the F1 community and we feel very fortunate to be their first partner outside of motorsport.”
“We’re not just competing on the water—we’re building a premium, always-on brand that, with FanCapital’s innovative approach, will set a new standard for fan engagement in sailing,” said Kyle Whittingham, VP of Marketing & Content, U.S. SailGP Team. “By turning 14 race weekends into 52 weeks of immersive storytelling, meaningful connections, and trailblazing experiences, we’re redefining how fans connect with our sport.”
Through this collaboration, FanCapital will help the U.S. SailGP Team connect with their passionate fanbase by bringing an elevated fan experience that will include innovative gamification, unique fan identity and community, exclusive behind the scenes stories and global reach through one of a kind fan activations. Both organizations have one goal in mind and that is to bring the fans closer to the action than ever before.
“We at FanCapital are thrilled to partner with the U.S. SailGP Team, a dynamic force in high-performance racing,” said Aidan Lyons, CEO FanCapital. “With Mike and Ryan’s bold vision to broaden the sport of sailing, the team embodies innovation and excellence. Together, we’re excited to grow their audience, deepen fan engagement and unlock new opportunities for monetization, bringing their incredible journey to even more passionate fans.”The United States SailGP Team kicked off the 2025 season at the Emirates Dubai Sail Grand Prix by earning a podium finish and starting the season in third place. Next up, the team heads to New Zealand for the second event of the season on Jan 18-19 for the ITM New Zealand Sail Grand Prix.
For more information on the United States SailGP Team and other official team partners, please visit the U.S. SailGP Team website.
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